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Is the scaling up in the D365 partner channel good for customers?

Over the last 5 years or so, the Microsoft Dynamics 365 partner is experiencing a significant increase in scale. The larger partners acquire the smaller partners. Often financed with private equity money.

There are of course a number of good reasons why this is happening and why this is happening right now.

To mention a few of them:

  • the changed Microsoft product strategy from stand-alone solutions to a platform approach forces partners to broaden their offering
  • many business owners who jumped on the Danish Navision and Axapta trains in the late 1990s are about to retire and are looking for buyers
  • the strong growth figures and impressive forecasts of the Dynamics 365 product family makes investing in this partner channel very attractive

Interesting question is what this all means for the Dynamics 365 customers 

  • Do they see the added value of the broader offering?
  • What do they think of the cooperation with their ever-growing partner?
  • Are they satisfied with their partner's knowledge level?
  • Does the changing corporate culture make them happy?
  • What do they think of the pricing of the services?
  • Do they feel valued like kings?
  • And does this larger scale help them increase their chances of project success?

Below are the (mixed) results of a poll that I recently conducted among my LinkedIn connections. So what is your opinion?


Guus Krabbenborg


03 April 2024

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