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Is it possible to sell D365 Business Central without selling ‘the cloud’?

"In your experience, how effective is it to sell cloud technology to Dynamics NAV customers these days? Many of them are in their comfort zones since their NAV solution is doing fine and Microsoft guarantees long-year support.

Even if your cloud messages resonate at the IT department, how effective and engaging are they at C-level? After all, these are the people who need to be convinced since they decide on priorities, commitment, budgets and pace.

In my observation, the majority of the marketing and sales professionals in the D365 channel still prefers to talk (cloud) technology and functions & features over outcomes and business results. And that includes the larger and more professional partner organisations!

At the Directions EMEA event in Milano, I will deliver a presentation titled ‘Migrating your NAV customerbase - how to sell D365 BC without selling the cloud?’

In this session you will learn that it’s much more effective to talk about the strategy of your customers, the interests of their customers and how your solutions can contribute to their business goals. And to make your customers aware of the expected degree of innovation in their onpremise versions.

If protecting and eventually migrate your NAV customer base is important to you, this is a session you definitely don’t want to miss!

Check here for the date, time, room and other details:

See you there?

#microsoftpartner; #dynamics365businesscentral; #directionsemea


Guus Krabbenborg


13 October 2021

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