Being a sponsor of a major event like DIRECTIONS EMEA 2025 with an expected attendance of 3,500 partners requires a significant investment in capacity, energy and money. So there's every reason to carefully prepare such a project so that maximum benefit can be obtained.
The DIRECTIONS EMEA committee recently asked me to deliver an inspiring webinar for all sponsors.
With 130 attendees, the webinar attracted a lot of interest.
Webinar topics
Some of the topics we’ve discussed:
- Why there is no such thing as a ’lead fairy’ 😊
- The importance of a well-defined business goal
- The benefits of treating your sponsorship as a project
- Why you definitely must avoid F1 simulators and body painting in your booth
- The importance of 2-layer focus and communication
- DIRECTIONS events are market places and that defines your behavior
- Why should partners visit you? Think outside-in!
- What effective pre-event communication looks like
- Why you should already design your event follow-up today
- And the value of a structured event evaluation
The feedback
This is what DIRECTIONS EMEA’s sponsor manager @Linda Johnson said about this webinar:
“We recently commissioned Guus Krabbenborg to present a webinar for our sponsors to stimulate their thinking about ways to get more out of their sponsorship. We chose Guus to guide us on this journey because of his deep experience of our industry, his well-known creativity and his infectious enthusiasm. The feedback from our sponsors was very positive. In this way we hope to actively contribute to the event success of our sponsors.”
Did you miss this webinar? Or are you interested in becoming a sponsor? Check the recording in the sponsor portal or contact Linda.
I wish the sponsors all the best with their preparation and see you all in Poznan!
#EMEA2025 #DIRECTIONSMEA #Dynamics365
