Last week I contributed to the fun customer event organized by successful German Dynamics 365 BC partners APTEAN DACH and sister company TRASER Software in beautiful Cologne.

The aim of the event was to inform, amaze and inspire the existing and prospective customers of both sister companies.

Both partners didn't want a traditional ‘Sit down, Shut up & Listen event’ with just one-way communication. Instead, they consciously chose to interact with their audience throughout the day.

An ambitious project that ultimately succeeded. This was partly due to the active use of Mentimeter throughout the day, the active moderation of the entire program and a successful panel discussion.

I fulfilled several roles in this event, namely:

• the chairperson who was the glue between all the separate sessions
• leading the panel discussion with 3 customers and a TRASER representative on stage based on sharp statements and an excellent exchange of experiences
• and delivering a provocative keynote presentation about the success and fail factors of business transformation

This is what organisers Nilay Bulut and Janina Marth said about my contributions:

“We have been working with Guus for some time now and have therefore chosen him again as moderator and keynote speaker for our customer day. Guus combines charm, humor and a good dose of provocation. He delves deeply into our topics, contributes his own ideas and manages to convey serious content in a light and entertaining way.

Our participants take away valuable insights and new perspectives on familiar challenges from him.”

I want to thank Hauke Lamb and Andreas Britsche for having me and I wish both teams success with the event follow-up.

➔ How can I help you making your 2026 customer event both interactive and cool?