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Helping German BC partners TRASER and APTEAN prepare their customers for project success
A thorough preparation for an ERP project is of great importance these days. Failure is not an attractive option. And choices, once made, are difficult to change.
To help her current and future customers prepare well, successful German Dynamics 365 BC partners APTEAN DACH and TRASER Software invited me to deliver an ERP Transformation Masterclass as a smart extension to their annual customer event in Cologne.
For TRASER Software it was already their 5th Masterclass edition.
These intensive 1-day workshops help C-level professionals prepare for an ERP implementation success. And the important transformation process that is aligned with that.
The two partners collected 20 (paying) attendees and added 5 seats for their own staff.
What were the topics?
In this session, we discussed many important topics including:
- How to adapt our business model to stay competitive in the long-term?
- What is better for us – the standard solution or customized software?
- How do we motivate our team to go that extra mile for success?
- How to use organizational change to modernise our processes and mindsets?
- What is the ideal role model behavior for our management?
Together we collected many new insights together, had good discussions, did a couple of valuable exercises and luckily also had some fun. 😊
What was the feedback?
The overall evaluation score for this Masterclass was 9,4 on a 1-10 scale.
This is what the participants said after the session:
- "Project preparation is EVERYTHING!
- “Way more focus on our own organisation”
- “We must make the right people responsible”
- “Minimizing customisation”
- “Our management team must take the lead!”
It was an interactive and valuable session! All attendees went home with a bag full of inspiration, examples, red flags, handy formats and new insights.
What did TRASER Software say?
This is how senior project manager Norbert Kleinekarhoff reacted:
“At TRASER Software, we organize these Masterclasses to raise awareness among our customers and prospects, involve the leadership team and foster a deep understanding of the opportunities and risks of digital transformation. An ERP project is not an IT project—though it is often seen as one. In an ERP project, the focus is on processes and ways of working. Making it the ideal time to reflect on digital transformation and define the working methods of the future, rather than simply repeating processes from ten years ago.
The key messages centered on understanding one’s own roles—both in management and among employees. Challenging the company’s own assumptions. And putting customer value at the center, as well as recognizing project risks and learning from past experiences.
Guus led the Masterclass with his usual open, inquisitive and sometimes provocative manner. This approach provided participants with valuable food for thought and helped them step out of their comfort zones. Furthermore, Guus conveyed the topic with conviction and passion. Practically oriented, open to reflection and with the courage to question established assumptions and working methods. This style enabled honest dialogue and empowered participants to critically analyze their own organizations.
The expected impact is significant! These organisations are now better prepared to drive change, avoid common pitfalls and lead their future projects with greater confidence and strategic vision.”
I wish both the attending customers and APTEAN DACH and TRASER Software many successful projects as a result of this Masterclass.
👉 What do you do to help prepare your customers achieve project success?
Interested in organizing a Masterclass for your own prospects and customers in 2026? Check this link or drop an email at
#microsoftpartners #projectsuccess #prospecteducation #microsoftdynamics365
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