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Podcast at on business transformation and my newest book

Here's a podcast that I recently recorded with Jason Gumpert, the chief editor of This portal has over 70,000 registered readers who are active in the Microsoft Dynamics channel: partners, current and potential customers and Microsoft employees.

In a 50 minutes recording we discussed a number of topics that are super relevant for Microsoft Dynamics partners who want to prepare for after COVID-19 project success, like:
  • what is digital transformation and what is my personal take on that?
  • why digital transformation is NOT and IT project!
  • why executive sponsorship is crucial for success how can Microsoft Dynamics partners improve the quality of their C-level conversations?
  • why improvement of the Microsoft SureStep methodology is required NOW
  • why I wrote a new book on the 'transformation part' of digital transformation
  • and how Microsoft Dynamics partners can use this book the educate the C-level of their customers and generate new leads


Guus Krabbenborg


18 June 2020

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