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Delivering keynote presentation for British D365 partner Xperience Group

I’m honored to be keynote speaker at the customer event that successful British Microsoft Dynamics 365 partner Xperience Group will organize on Wednesday October 18th in Newmarket, close to Cambridge.

Xperience selected the Newmarket racecourse conference center as a unique and stylish event location.

The event theme is 'Digital Solutions Summit' and the company created a strong agenda that already attracted many attendees.

The main message in my keynote is that digital transformation should be much more than just migrating your core business solutions to the cloud. Instead, it is a great opportunity to reconsider the position and importance of your customers, employees and partners. To use modern technology to place them at the center of everything you do as an organization. And to rethink your business model and propositions to see where you can add even more value.

So clearly, digital transformation is not ‘just another IT project’. Full engagement of your senior management team is crucial to achieve project success. Precisely because it relies heavily on issues such as organizational change, exemplary C-level behavior and company culture.

With my presentation I will challenge and provoke these thoughts, provide new insights and show elements that are crucial for achieving success.

Here's the link to the landing page:

If you are connected to Xperience Group in one way or another, I look forward to meeting you in Newmarket!


Guus Krabbenborg


02 October 2023

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